Marc Jacobs Beauty To Launch Shameless Youthful-Look 24-H Longwear Foundation

Marc Jacobs, the famous American fashion designer and the creative genius behind his namesake beauty brand, is happy to announce the launch of a new foundation! The new Shameless Youthful-Look 24-H Longwear Foundation is based on an innovative formula that promises to take your selfie game to the next level!

Apparently, the new medium buildable foundation is the first foundation ever formulated with flashback-free SPF. In other words, it eliminates the dusty white cast caused by SPF that shows in your photos. Instead, the skin-loving formula includes encapsulated SPF that never appears chalky on camera or ashy on any skin tone.

The new Shameless Youthful-Look 24-H Longwear Foundation is formulated using the patented Infinity Milling technology, so it blends seamlessly without settling into fine lines. The formula comes with a promise of 24-hour long wear, and it is said to be self-setting. This means that you won’t have to use any setting powder on top of it, and the result will always be a fresh, natural finish that lasts all day long. The new foundation is infused with snow mushroom and blue daisy extracts that keep the skin hydrated, plumped, and youthfully fresh.

Marc Jacobs Shameless Youthful-Look 24-H Longwear Foundation debuts globally in February 2018, at Sephora.com. There will be no less than 29 shades to choose from, and each of them retails for $49 USD. The promotional campaign features Adwoa Aboah, the latest face of the Marc Jacobs brand.

Marc Jacobs Beauty Shameless Youthful-Look 24-H Longwear Foundation

Foundation

Marc Jacobs Shameless Youthful-Look 24-H Longwear Foundation, available in 29 shades, is the industry's first complexion product formulated with encapsulated ...

Price $49.00

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)