Max Factor Announces Marilyn Monroe Lipstick Collection

Earlier this year, Max Factor appointed Marilyn Monroe as the brand's new global ambassador. This rather controversial marketing strategy is nothing less than reviving the spirit of the old Hollywood glamour, for which this brand was once especially famous.

In its early days, the Max Factor Company specialized in movie make-up, while all of the major movie actresses were regular customers of the Max Factor beauty salon, located near Hollywood Boulevard. According to the brand, in the 1940s, Norma Jeane entered Mr. Max Factor’s studios as a brunette where, thanks to Max Factor Make-up, started her look transformation into Marilyn Monroe.

In 2016, the world celebrates the 90th anniversary of Marilyn Monroe’s birth. For the occasion, Max Factor has launched its latest beauty campaign that focuses on Marilyn’s transformations from Norma Jeane Mortenson to the most glamorous Hollywood diva of all times. Candice Swanepoel, the 26-year-old Victoria's Secret Angel, appears as the face of Max Factor’s new beauty campaign. As explained by Pat McGrath, Max Factor's creative director: "Adored for her impeccably glamorous beauty and her striking ruby red pout, Marilyn always completed her look with dark lined eyes that were framed with thick and volumized lashes… This was a look she wore consistently throughout the 1950s and 1960s. It’s a timeless beauty look that evokes a sense of eternal glamour and style, no matter the occasion.”

The new Max Factor Marilyn Monroe Lipstick Collection, which is scheduled for January release, is designed to help you channel your inner diva. The collection comprises four glamorous shades of Max Factor lipstick. The limited edition lipstick is delivered in a red-colored case with Max Factor insignia in gold. The base of the case reveals the color of the bullet.

• Marilyn Ruby Red – universally flattering, Marilyn’s iconic red
• Marilyn Sunset Red – for warm undertone, red with a hint of orange
• Marilyn Berry – for cool undertone, red with blue undertone
• Marilyn Cabernet – for dark skin, deep shade of red with purple undertone.

Max Factor Marilyn Monroe Lipstick Collection is launching in Jaunary 2016. The lipsticks are priced at € 10,00 per shade.

Products mentioned in article

Max Factor Marilyn Monroe Lipstick Collection

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)