Max Factor Colour Intensifying Balm

Published: 2015-02-02 by Marina Milojević in Makeup

Max Factor is launching the Color Intensifying Balm, a new-generation lipstick/lip balm hybrid.

As beauty experts from Max Factor already know, offering a simple lip color just might not be enough anymore. The beauty clientele is more demanding nowadays, and it calls for much more than a simple color payoff. These days, customers are also concerned about hydration, texture, nourishment… They seek the latest generation of lipsticks, which bring high-impact nourishing color that is also buildable and vibrant.

The Max Factor Colour Intensifying Balm might just be this spring’s new favorite lip product, as it promises the rich color payoff of a lipstick, combined with the nourishment of a balm. It offers buildable coverage with soothing and softening effect. The Colour Intensifying Balm's buildable lip color is developed to help you get total control over your look, but with a single product. It lets you create anything from sheer colored, naturally looking lip, to a bold, full vibrant finish. The Max Factor Colour Intensifying Balm is launching in Febuary 2015. The product is already available for purchase at Boots, and it retails for £8.99, or €10.99.