Maybelline Color Elixir Liquid Color Balm

Published: 2013-10-07 by Marina Milojević in Makeup

Maybelline New York is launching its new Maybelline Color Elixir Liquid Color Balm, which is a richly saturated hybrid lip color, something in between of a lip gloss and a lip balm.

A liquid color balm, as Maybelline calls its product, is something relatively new in the lip color category. This is actually the very first liquid color balm formula by Maybelline. Its

Color Elixir Liquid Color Balm is a hybrid of lipstick and lip gloss, with intense pigmentation and extreme luster. Maybelline Color Elixir Lipgloss is said to deliver pleasant hydration of a balm and bold, bright color of a lipstick. In addition, the formula delivers a high-impact vinyl shine, creating perfectly moisturized, brilliant-looking lips. The gloss is paired with an ultra-cushiony-feel angore brush that ensures even application and smooth, flawless finish. Maybelline Color Elixir Liquid Color Balm arrives in a luxurious transparent square bottle with a massive silver-colored stopper. What is really interesting is that the lip gloss is shaped like a small lipstick enclosed in glass. There are twenty different shades to choose from, ranging from modest beiges to popping pinks. The recommended retail price for Maybelline's new lip gloss is $8.99.