Maybelline Great Lash Mascara in Designer Look

If you’re seeking for a high-quality and unique mascara then look no further than this new limited edition of Maybelline’s Great Lash Mascara.This year, Great Lash celebrates its 40th birthday.

Great Lash Mascara is one of the most wanted products by this brand. This summer Target fuses fashion and beauty and partners with Maybelline to offer three fashionable and unique versions of Great Lash Mascara package. The new packages are signed by famous designer names such as Max Azria, Tracy Reese and Vivienne Tam, and issued to celebrate the 40th anniversary of this product. This product of distinctive quality, lasts for decades and still is very much appreciated: Great Lash Mascara is such a success that one tube of this product is sold every 1.7 seconds!

According to Ali Goldstein, vice president of marketing for Maybelline New York, the special edition will be accompanied with a major social media campaign on Facebook and Twitter: “The Facebook campaign will reveal the limited edition designs one by one to fans and give them the opportunity to win the designer mascaras before they hit Target stores.”

Green and pink tubes are going to be available exclusively at Target, from August. Each priced at $6.99. Target will sell The Great Lash Mascara 40th Anniversary Collection in the Maybelline aisle on the top shelf, and promote the collection with special signage showcasing the packaging visuals from each designer.

In the picture: Tracy Reese’s design for Great Lash.

Products mentioned in article

Maybelline Great Lash® Washable Mascara

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)