Milk Makeup Matcha Toner the world's first solid toner

A dictionary definition for “toner” is just about to change thanks to the latest innovation from MILK Makeup. The pioneering cosmetics brand inspired by Milk Studios, a cultural hub of creators in NY and LA, is just about to launch of the world’s first solid toner.

Milk Makeup introduces its new Matcha Toner, the first solid toner on the market. As you can see, the Matcha Toner features a practical and mess-free stick format, which makes it ridiculously easy to use. While liquid toners need to be applied using cotton pads, this one should be applied directly onto the skin. The purpose, however, remains the same: to replenish and nourish skin after removing makeup and cleansing, and provide it with antioxidants, soothing agents, and vital moisturizing ingredients.

The Matcha Toner, as its name suggests, is formulated with finely ground powder of specially grown and processed green tea. Loaded with powerful anti-aging and antioxidant compounds, green tea can help delay the signs of aging, detoxify the skin, and neutralize harmful free radicals. In addition, the toner features organic cactus elixir for superior hydration, as well as pore-tightening witch hazel, and Kombucha extract to brighten skin and improve its tone and elasticity.

In addition, Milk Makeup is gearing up to launch the Matcha Cleanser, which is the soap and silicone-free stick product formulated with green tea and gentle exfoliators. Both products are launching on May 2nd, 2017, at Sephora. The price is yet to be announced.

Products mentioned in article

Milk Makeup Matcha Toner

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)