ModelCo launches a makeup line with Karl Lagerfeld

Karl Lagerfeld is teaming up with Australian beauty and cosmetics brand ModelCo, for a very special limited edition makeup collection.

Just as Lagerfeld is no stranger to makeup, ModelCo is tightly associated with fashion. The brand is established by a former modelling agent Shelley Sullivan, who sourced inspiration from her fashionable clientele: models, makeup artists, and stylists. 

The collection’s promotional campaign, named “Kiss Me Karl,” features model Stella Maxwell and an animated 3-D character of Lagerfeld.

The exclusive Karl Lagerfeld + ModelCo makeup collection is set to launch internationally on May 14. The line, comprising more than 50 stock-keeping units, is said to be aimed at people of any age who might like it. The collection includes various products topped with a stylized bust of Karl Lagerfeld distinguished by his signature ponytail, tie, and oversized black sunglasses. Some of the packaging is dedicated to the designer’s beloved cat Choupette.

In Lagerfeld’s own words, everything started from a couple of his drawings. The collection revolves around the theme of “illuminated beauty,” so every product is based on a luminous formula and high-tech packaging. For example, the Lip Lights range - which is a collection of eight matte lipsticks, eight lip glosses, and four special effect top coats – features a built-in led light and a mirror.

The collection also includes a long-lasting liquid liner, intense black volumizing mascara, a fiber brow gel and crayon duo, powder highlighter, and Lagerfeld-inspired makeup brushes.



The collection is rather affordable with prices ranging from $15 for the lip balm to $28 for the lipstick and lip gloss, and $65 for the Choupette Collectible Eyeshadow Palette Day to Night. The most expensive item is a small handbag loaded with five lip products and adorned with Lagerfeld’s signature in pink. It comes with a price tag of $195.

Karl Lagerfeld x ModelCo collection will be sold in Karl Lagerfeld stores and via karl.com, as well as ModelCo’s retail network and modelco.com. In the U.S., it will be carried exclusively at Nordstrom. Available from March 14, 2018.

ModelCo Kiss Me Karl Lip Lights Lip Gloss

Lip Gloss

Karl Lagerfeld + ModelCo Kiss Me Karl Lip Lights Lip Gloss is a limited edition high-shine long-lasting lip gloss with a built-in LED light and mirror for easy ...

Price $28.00

ModelCo Kiss Me Karl Lip Lights Top Coat

Lip Gloss

Karl Lagerfeld + ModelCo Kiss Me Karl Lip Lights Top Coat is a limited edition high-shimmer lip gloss available in four shades: Camera Flash Eiffel Tower Glit ...

Price $28.00

ModelCo Kiss Me Karl Lip Lights Lipstick

Lipstick

Karl Lagerfeld + ModelCo Kiss Me Karl Lip Lights Lipstick is a limited edition liquid lipstick that dries matte for an intense, transfer-proof color result. Eq ...

Price $28.00

ModelCo Kiss Me Karl Minaudière Mini Lip Kit

Lip Sets

Karl Lagerfeld + ModelCo Kiss Me Karl Minaudière Mini Lip Kit is a limited edition assembly of lip essentials packed in a hard-top minaudière with Karl Lage ...

Price $195.00

ModelCo Kiss Me Karl Fibre Lash Brush-On False Lashes Set

Mascara

Karl Lagerfled + ModelCo Kiss Me Karl Fibre Lash Brush-On False Lashes Set is a limited-edition lash kit designed to help you achieve a false-lash look in thre ...

Price $40.00

ModelCo Kiss Me Karl Liquid Liner and Beauty Stamp

Eyeliner

Karl Lagerfeld + ModelCo Kiss Me Karl Liquid Liner and Beauty Stamp is a limited edition eyeliner equipped with a  beauty stamp in the shape of Lagerfeld's c ...

Price $30.00

ModelCo Kiss Me Karl More Brows Gel Crayon

Eyebrow Makeup

Karl Lagerfeld + ModelCo Kiss Me Karl More Brows Gel Crayon limited-edition brow gel and crayon duo for natural-looking full, defined brows. Light To Medium M ...

Price $26.00

ModelCo Kiss Me Karl Buki Brush

Brushes & Applicators

Karl Lagerfeld + ModelCo Kiss Me Karl Buki Brush is a limited-edition multipurpose makeup brush for application of bronzer, blush, finishing powder or shimmer ...

Price $28.00

ModelCo Kiss Me Karl Choupette Eyeshadow Palette

Eyeshadow

Karl Lagerfeld + ModelCo Kiss Me Karl Choupette Eyeshadow Palette is a limited edition eyeshadow palette inspired by Lagerfeld's beloved cat Choupette. Availab ...

Price $65.00

ModelCo Kiss Me Karl Turbo Lashwand Heated Lash Curler

Eyelash Curlers

Karl Lagerfeld + ModelCo Kiss Me Karl Turbo Lashwand Heated Lash Curler is a limited-edition heated eyelash curler. Use it to create lifted and curled lashes ...

Price $29.00

ModelCo Kiss Me Karl Glitter Eyeliner Duo

Eyeliner

Karl Lagerfeld + ModelCo Kiss Me Karl Glitter Eyeliner Duo is a limited edition dual ended eyeliner with metallic and glitter pigment. Available in two shades: ...

Price $28.00

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)