
The famous american model Hailey Rhode Baldwin, who is also known as the daughter of actor Stephen Baldwin, has just released her first ever makeup collaboration with ModelCo. The model has pre-released 13 of the 22 products from her debut makeup collection, priced between US$20 and $49.
This exciting beauty collaboration has been announced back in August and, ever since then, Hailey has been testing and teasing the individual products on her Instagram. Following in the steps of ModelCo's previous beauty ambassadors - Elle Macpherson, Dannii Minogue and Rosie Huntington-Whiteley – Hailey Baldwin will release the full collection by the end of the month. The products are delivered in a minimalistick black and white packaging, or smoked glass containers with gradient detailing.
ModelCo Hailey Baldwin Glow Beauty Balm is a perfecting tinted moisturizer ideal for creating fresh and youthful no-makeup looks. It re-energizes and brightens tired skin, plumps it up with moisture, and minimizes the appearance of pores, lines, and wrinkles. The Glow can be used on its own, or as a perfect makeup primer. $49.00
ModelCo Hailey Baldwin Feline Kit includes a 3D liquid eyeliner, and a triangular applicator tool designed to help you to create different eyeliner looks, providing a steady, hand and perfect liner symmetry. The longlasting eyeliner features a 3D tip that allows for drawing an ultra-fine line to a thick dramatic line. The Feline Kit retails at $32.00.
ModelCo Hailey Baldwin The Filter is a contour and glow kit, available in both Powder and Cream variants. The Filter is designed to take your highlighting and contouring up to the next level. It comprises a single bronze shade, which is great for contouring and enhancing facial features, and a light pearl shade that illuminates and highlghts. Hailey describes it as an instant Instagram filter for your face. The Filter is priced at $45.00.
ModelCo Hailey Baldwin On-The-Glow is an amazing trio of natural highlighters without any sparkle. The highlighter is available in three different shades, which can be worn alone, under or on top of the makeup. The universally flatering formula can be applied with eye shadows, lip, cheek or face products. Each of the shades creates a subtle, luminous, light-reflecting sheen. Priced at $36.00 per shade.
- Spotlight - translucent, sheer pearl,
- Rose Glow - sheer, rose gold,
- Bronze - natural, warm bronze.
ModelCo Hailey Baldwin Super Lips is a long-lasting lip lacquer with the texture and finish of a gloss and the long-wear and pigment of a lipstick. The non-sticky formula is densely saturated with color pigments. It plumps, hydrates the lips, and delivers a long-wearing coverage in five different shades, each priced at $20.00.
- Beige - Nude,
- Baby - Iridescent Nude,
- Biz - Nude Pink,
- Billow - Dusty Pink
- Bewitched - True Red
ModelCo Hailey Baldwin Kiss Pot Rose Lip Balm is a rose-scented lip balm that leaves a barely there color as it moisturizes the lips. Enriched with Shea Butter, Hyaluronic Filling Spheres, Pomegranate Seed Oil, Jojoba Seed Oil and Vitamin E.

Hailey Baldwin's makeup collection is available now on the Australian-based beauty brand's site, modelcocosmetics.com. When you shop the pre-released products, you'll also be entered in Hailey's #thebeautysquad competition, which will award three fans with the chance to meet Hailey in Sydney, Australia, as special guests on her ModelCo events and photo shoots.
Marina Milojević
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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