Neutrogena Hydro Boost Collection

Published: 2014-12-24 by Marina Milojević in Skin Care

Neutrogena is launching its Hydro Boost range in the United States. This highly successful hydrating collection was previously available only in Asia Pacific.

The Neutrogena Hydro Boost Collection is hitting the shelves across the United States in January 2015. The famous skin care brand has recognized the growing expectations of the western consumers, and decided to bring over its certified technology across the ocean. The Hydro Boost Collection is designed to instantly hydrate dull and lackluster skin, and to give it a fresh radiance that lasts all day. As Neutrogena explains, the key to smooth and luminous skin is healthy hydration, and the best way to provide your skin with moisture is to use a moisturizer that replenishes moisture, rebuilds its water reservoirs, and releases moisture throughout the day.

The range consists of three products, Gel-Cream, Water Gel and Gel-Cream Eye, each priced at $17.99. Their formulas are based on Hyaluronic Acid, which can hold up to 1000 times its weight in water. This key ingredient plumps up skin from within, making it appear smooth and youthful. In addition, the formulas blend Mineral Ions Complex, which boosts the available pool of metabolic ions, for clear and healthy-looking complexion.

The Hydro Boost products are designed to help rebuild the skin’s own protective shield, which seals-in moisture. The naturally derived Olive Extract repairs dry and damaged skin, thus helping it to retain moisture.

The main innovation is the Progressive Release System (PRS) which helps to deliver intense hydration by releasing moisture uninterruptedly for 24 hours, and to the areas where it is most needed.

Neutrogena Hydro Boost Water Gel features a smooth gel-cream formula that increases the skin’s moisture by 100% in just 1 hour. The Hydro Boost Water Gel SPF 15 brings lasting hydration + UVA/UVB SPF15 protection. Finally, the Neutrogena Hydro Boost Gel-Cream Eye Roll-On rejuvenates the gentle eye area by bringing moisture and removing puffiness.

The Neutrogena Hydro Boost collection comprises 10 stock keeping units in Asia, and the brand has announced that it will bring over more products to the U.S. in the future. The products are most suitable for all consumers aged between 18 and 34.

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