Paul Mitchel Curl-Defining Collection

Published: 2012-10-04 by Marina Milojević in Hair

According to Paul Mitchel, no less than 55% of global population are curly or wavy-haired! That's why the famous Scottish hairstylist introduced the brand new Curl-Defining hair-care line, designed to help the curly-haired consumers control frizz and tame their curls!

Paul Mitchel Curl-Defining Line includes a couple of products, created for full hair-care routine. There is a Spring Loaded Detangling Shampoo, which offers triple benefits as it detangles, cleanses and conditions the hair at the same time. The routine is followed by Full Circle Leave-In Treatment, which nourishes the curly hair, locks in moisture and protects it from heat and other environmental effects. For styling, Paul Mitchel recommends the Ultimate Wave cream gel, designed to offer a perfect “beachy” texture, as well as the Twirl Around Curl Definer, which works both as a hydrating cream and smoothing gel.

Speaking about the collection, Nikola Cline – senior director of marketing for Paul Mitchell – said that the time was perfect for this launch since natural curls are again very trendy. We see people of all genders, ages and demographics embracing their curls. What they all need are specially designed products that can work with the texture of the curls, tame them and make them vivid and bouncy.

The line is currently available at professional salons and Paul Mitchell schools in 86 countries across the world, priced from $14 to $22. There's also an interesting promotional campaign going on right now, and it's called The Truth About Curls. You can also visit the micro-blog and share your own “curl confessions” for a chance to receive deluxe sample trios of the collection.