Paul Mitchell Ultimate Color Repair Collection

Published: 2015-05-28 by Marina Milojević in Hair

Paul Mitchell Luxury Haircare is bringing its Ultimate Color Repair Collection across the ocean in June 2015.

The renowned hair care brand will introduce its color-protecting formula to the European market later this year. The Ultimate Color Repair range, which was launched in summer 2014, is built around the curative properties of quinoa, a plant that is able to lock-in hair color, restore shine, and reverse the signs of damage. The Ultimate Color Repair Collection is aimed at consumers who dye their hair, and who are concerned about dullness, fading and its damage. According to the testing results, published by an established, independent third-party laboratory, the new Ultimate Color Repair products may keep your hair color looking vibrant for up to 9 weeks. In addition, their unique protective formula prevents thermal damage by 86%, reduces breakage by 88%, and delivers no less than 59% more shine!

In case you’re wondering what is quinoa (keen-wah), it is an ancient grain used by Incas thousands of years ago. The seed is rich in protein and amino acids, which are responsible for its potent repairing and protective benefits. Quinoa essence penetrates into the cortex of the hair and bonds to damage sites, while creating a scaffold around the hair to lock-in moisture. In this way, the oxidative damage, which leads to fading of the color, is minimized over time.

The Paul Mitchell Ultimate Color Repair Collection is a three-phase system that includes a shampoo, a conditioner, and a protective dual-phase spray. The products are available for purchase at Ulta.

Paul Mitchell Ultimate Color Repair Shampoo is a mild, sulfate-free cleanser that replenishes and repairs color-treated hair. In addition to Quinoa Color Repair complex, it also features sugar cane and lemon peel extracts adds glossy shine and manageability. A blend of natural extracts makes hair shiny and soft. A 1l/ 33.8 oz bottle is priced at $45.00, while a significantly smaller bottle of 250ml/8.5 oz retails at $20.00.

Paul Mitchell Ultimate Color Repair Conditioner is a potent moisturizer and detangler for color-treated hair. While Quinoa Color Repair complex locks-in color and repairs hair, shea butter, jojoba, and soybean leave hair soft and shiny. In addition, antioxidant ingredients provide UV protection to help prevent color fading and damage. The Conditioner is available in two versions: as a 1l/ 33.8 oz bottle for $46.00; or a 200ml/6.8 oz tube for $22.00

Paul Mitchell Ultimate Color Repair Triple Rescue is a dual-phase spray that provides thermal protection and prevents dullness and fading of the color-treated hair. The top phase protects from excessive heat, while the bottom phase delivers nutritious Quinoa Color Complex. It leaves hair soft, smooth and manageable. A 150ml/5.1 oz bottle retails at $20.00.

UK prices: