Physicians Formula Argan Wear Collection – makeup with pure Argan Oil
Physicians Formula, America’s favorite natural/organic cosmetics brand, is launching the Argan Wear Collection – a new makeup range formulated with 100% pure Argan Oil.
Argan oil is a precious, nourishing oil, obtained from the kernels of the argan tree from Morocco. Moroccans traditionally use argan oil not only to treat various ailments of the skin, but also as a cosmetic, moisturizing oil. The oil has proven to be effective against juvenile acne, as a treatment for dry and wrinkled skin, and also beneficial as a powerful antioxidant. Thanks to its rich conditioning properties, argan oil is also dubbed “liquid gold.” Often mentioned as a magical cosmetic ingredient, it is said to improve skin's brightness, tone, texture, and elasticity, without ever leaving a greasy feel or finish.
The nourishing benefits of Argan Oil have now been transfused into a brand new makeup range, which is specifically designed to keep you fresh and glowing all day long, even when you don’t have much time for touch-ups. The products are based on 100% pure Argan Oil, without any additives, fillers or any known skin irritants. Same as all other Physicians Formula collections, the Argan Wear is highly regarded among allergists, dermatologists, ophthalmologists, and plastic surgeons… Here is a video in which celebrity Makeup Artist Roxy shares how to apply Physicians Formula Argan Wear Ultra-Nourishing makeup:- Physicians Formula Argan Wear Ultra Nourishing Argan Oil is the central item of the collection. This pure and weightless argan oil is ideal for use on face, body, hair and nails. It moisturizes and brightens the skin, while preparing it for makeup and protecting it from environmental effects. When used regularly, Argan Oil will diminish the appearance of fine lines, illuminate the skin from within, and renew its texture. It never feels nor looks heavy or greasy. To use it, apply a couple of drops into the palm of the hand and gently massage into hair or skin. The 1 Fl.Oz/30ml bottle with dropper retails for $14.95.
- Physicians Formula Argan Wear Ultra Nourishing Illuminating Argan Oil brings all of the benefits of pure argan oil, but combined with tiny glowing particles to create an instant boost of radiance. Shake well before use. Apply to damp face to create a glowing, radiant look. The product is available in universally flattering shade named Touch of Gold. 1 Fl.Oz/30ml for $14.95.

- Physicians Formula Argan Wear Ultra Nourishing Argan Oil BB Cream is a luxurious tinted moisturizer that hydrates the skin while hiding all discolorations and imperfections. It also improves skin texture, protects it from sun-induced damage (30 SPF), and doesn’t ever leave a greasy feel or finish. Available in two shades: Light, and Light/Medium. The 1.2 Fl. OZ./35mL tube retails at $14.95.
- Physicians Formula Argan Wear Ultra Nourishing Argan Oil Bronzer is a creamy soft bronzer that delivers a sun-kissed glow combined with nourishing benefits. The bronzer may be worn alone or over makeup. Make sure to apply it where the sun would naturally catch on your face. The bronzer doubles as a natural-looking eye shadow, and it retails at $14.95 for 0.38 Oz./ 11g.

- Physicians Formula Argan Wear Ultra Nourishing Argan Oil Blush is a luxurious blusher infused with luminescent, light-refracting pigments. The formula is fine-tuned to deliver skin perfecting effect for a youthful and glowing radiance. Sweep brush over the entire palette to evenly blend colors, and then apply over cheekbones to define and contour, or apply below cheekbones for a more defined look. The blush retails at $12.95 for 0.24 Oz./7g.
Marina Milojević
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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