PUPA Lasting Color Fall/Winter 2011-2012

At the TFWA 2011 in Cannes, PUPA the renowned cosmetic brand from Milano, Italy, introduced the new shades of their epic Lasting Color nail polishes. For the upcoming season, the Lasting Color collection is offered in two mutually complementing lines: Winter Garden – a set of five varnished shades, and Nordic Wind – a collection of five beautiful metallic shades.

The products are based on new ultra-performing formula and composed of carefully selected actives and raw materials. The formula uses resins for long lasting brightness, a jellified system for easy application and intense color, and nitrocellulose to help product dry fast. One of the greatest advantages of the formula is that it won’t make your nails turn yellow, which is probably the most annoying counter-effect of many otherwise great nail polishes. The new shades are having their worldwide launches in fall 2011.

WINTER GARDEN

NORDIC WIND

Each of the new shades is offered in a mini, 5ml bottle, and equipped with a special applicator with round bristles. Here are the rest of the Lasting Color shades:

Products mentioned in article

Pupa LASTING COLOR

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)