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Pür Minerals is launching Skin Care Collection

Published: 2013-08-08 by Marina Milojević in Skin Care

Pür Minerals is launching its new line named Pür Minerals Skincare. This is the brand's very first full skin care collection, which is aimed to complement its existing makeup line.

The brand wanted to identify natural mineral-based products that would work in synergy with their makeup products. In the words of the brand, the idea was to bring natural, unique, high-performance and clinically based products with updated skincare technology and new ingredients. Each of their skin care units is designed to correct and improve the skin, and not just about to cover its imperfections. 

The Pür Minerals Care Collection features everything, from hydrating moisturizers to anti aging firming creams. It is aimed at women from 25 to 35 years old and over. The prices are quite reasonable, ranging from $19 for a hydrate and setting spray, to $39 for a facial cream. There will be four stock keeping units in smaller packaging, all included in the Skincare Starter Kit, which will retail at $29. Pür Minerals products are currently available from Ulta, Dillards and in 48 Duane Reade Look Boutiques. Pür Minerals Skincare is currently being sold exclusively at all Ulta stores nationwide and online at DermStore and purminerals.com. The range will hit the shelves at Nordstrom and Dillard’s in November 2013.

Products mentioned in article

Pür Tone Up Total Eye Fitness
Pür Tone Up Total Eye Fitness
Pür M.M.C. Anti-Aging Moisture Complex
Pür M.M.C. Anti-Aging Moisture Complex
Pür Dirty Girl Detoxifying Mudd Masque
Pür Dirty Girl Detoxifying Mudd Masque
Pür Skincare Starter Kit
Pür Skincare Starter Kit
Pür Miracle Mist Hydrate & Set
Pür Miracle Mist Hydrate & Set
Pür Melt Away Makeup Emulsifier
Pür Melt Away Makeup Emulsifier
Pür Get A Lift Firming Facial Cream
Pür Get A Lift Firming Facial Cream
Pür Get Bright Brightening Serum
Pür Get Bright Brightening Serum
Pür CC Cream Broad Spectrum SPF 40
Pür CC Cream Broad Spectrum SPF 40
Pür 4-in-1 Tinted Moisturizer SPF 20
Pür 4-in-1 Tinted Moisturizer SPF 20
Pür Eternal Summer Moisturizing Body Bronzer
Pür Eternal Summer Moisturizing Body Bronzer

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)

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