REN Flash Defence Anti-Pollution Mist

REN Cosmetics has announced the launch of its Flash Defence Anti-Pollution Mist, which is a new-generation product designed to offer instant protection from major environmental pollutants. As the number of consumers living urban lifestyles continues to grow around the world, more and more consumers are looking for something that works to keep the skin healthy in urban areas. This trend is especially dominant in Asia, and particularly in China, where consumers are deeply influenced by air pollution. The pollution in urban environments has definitely opened up a new segment for cosmetic brands, and all major players in the industry are beginning to develop skin care that works to help protect skin and maintain its health in these conditions.

REN Cosmetics is joining in this spring with its Flash Defence Anti-Pollution Mist, which will be available from sephora.com in April 2016.

The main active ingredient of the clear, lightly scented formula is Biosaccharide Gum, a derivate of sugar and yeast, which promises to protect skin against major pollutants. Zinc and Manganese Amino acids were included to guard the skin against oxidative stress, while Quercetin increases antioxidant capacity, while Alfa-glucan detoxifies and promotes skin’s vitality. The ultra-fine mist sets weightlessly over the skin to provide instant protection, neutralize urban grey, and fight against signs of fatigue on the skin. With regular use, the Flash Defence Anti-Pollution Mist promises protection against the premature ageing effects caused by environmental pollution.

The REN Skincare Flash Defence Anti-Pollution Mist is priced at £24. The product is presented in a see-through bottle of 60ml/2.02 fl.oz, with a decorative silver stopper.

Products mentioned in article

REN Flash Defence Anti-Pollution Mist

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)