Revlon Grow Luscious Plumping Mascara Commercial Launch

Revlon just launched their new product: Grow Luscious Plumping Mascara! They also released a 60-second film noir-inspired commercial staring Jessica Biel and the soundtrack is made by Pharrell Williams.

As of first of June, Revlon Grow Luscious Plumping Mascara is available in drugstores and mass retailers nationwide. There are three shades and two formulas: Blackest Black, Black and Blackened Brown in both Regular and Waterproof formula.

Revlon introduces their newest product as a weapon that helps in fighting limp lashes by plumping up lashes up to 200% and instantly. However, waterproof formula will not give you this boost of volume, but it will certainly stay put and resist all kinds of environmental challenges: water, sweat and humidity.

The mascara uses a thickening formula and extra-precision tapered brush that grabs and coats every lash individually. The formula is also enriched with Revlon Grow Luscious Mascara technology, which conditions and strengthens the lashes. Moreover, Revlon product won’t smudge, flake or clump.

Suggested retail price is  $7.99. Let’s take a look at the promo video:

Products mentioned in article

Revlon Grow Luscious Plumping Mascara

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)