Rihanna for MAC Viva Glam

Published: 2014-01-04 by Marina Milojević in Makeup

As we already know, Rihanna is MAC’s new favorite celebrity face for their beauty campaigns. The famous performer will also be promoting MAC’s upcoming ViVa Glam Collection, which be available online in North America on January 21, 2014 at maccosmetics.com, and later, on January 23, in stores nationwide.

Yesterday,

Rihanna posted the visual ad lensed by famous fashion photographers Inez van Lamsweerde and Vinoodth Matadin. She said: “#MACgirlz my new #VIVAGLAM lipstick AD CAMPAIGN is out now! Every penny you spend on my #VIVAGLAMlipstick goes to the @maccosmetics MAC AIDS Fund to support people directly affected by HIV/AIDS! To find out more go to MACcosmetics.com #StayTuned (shot by: @inezvinoodh)” As you can see, she looks amazing with a platinum blonde bob and bold red MAC lipstick. Rihanna poses in topless, rocking dark black eyeliner. The advertising promotes the line’s red lipstick, which will be sold together with a matching shade of Lipglass. Rihanna for MAC Viva Glam

The Viva Glam campaign is aimed at raising money for HIV and AIDS affected people from all over the world, and no less than 100% of the proceeds from the sales of VIVA Glam products benefit the MAC AIDS Fund. The products are delivered in a limited edition glossy black and matte red packaging, adorned with the singer’s signature, and they should be on a limited-time offer all year round.