Rimmel London and Kate Moss the Apocalips Lip Lacquer

Published: 2013-01-19 by Marina Milojević in Makeup

Kate Moss and Rimmel London are releasing another exciting makeup product, as a part of their ongoing beauty collaboration. This time, the fashion icon and the famous beauty brand have teamed up to mark the apocalypse date with a brand new lip product – the Apocalips Lip Lacquer.

Rimmel London Apocalips Lip Lacquer is yet another hybrid between a lip gloss and a lipstick. It offers more intense pigmentation than a lip gloss, while being shinier than a classic lipstick. This is a new breed of lip color that doesn't feel heavy on the lips, doesn't feel heavy and it stays put for hours. It also lasts longer than any regular lip gloss. The product is delivered in a black futuristic tube with the foam applicator brush, which makes it very easy to apply in just a couple of strokes.

Rimmel London Apocalips Lip Lacquer is launching on January 23rd, and it will be priced at £5.99. The product will be offered in a number of shades, including the Nova (pink), Big Bang (red), Stelar (coral, and Kate’s favorite fuchsia shade named Apocaliptic. Rimmel has released a behind-the-scenes video in which the famous model wears a gorgeous bright pinky shade, instead of her signature vampy red.