Rimmel Volume Shake Mascara

Rimmel London introduces the Volume Shake Mascara, the world’s first mascara equipped with the patented system that allows it to never dry out!

It’s time to shake things up!

As you can see, Rimmel’s new mascara is housed in a special container that looks like a cocktail shaker. On the inside, the shaker conceals the innovative gel-like, emulsified formula, which is made from a blend of water and waxes. The mascara's Shake-Shake technology is facilitated using the special cylindrical agitator, which allows the dense formula to quickly transform from dry to creamy whenever it’s shaken.

The mascara promises to give your lashes a beautiful, clump-free volume from first to last use. Priced at £8.99, it is more than affordable considering that it stays fresh until the last drop of the formula - as good as new!

Rimmel’s beauty ambassador Cara Delevingne and grime artist Nadia Rose star in the brand’s print and TV campaign. The music video is for the launch of its "Live the London Look" brand platform has been created by BETC London and directed by the MTV VMA winner, Emil Nava, and Rosie Bardeales, who is the executive creative director of the video. Rimmel Volume Shake Mascara will be available worldwide from March 15, 2017.

Products mentioned in article

Rimmel Volume Shake Mascara

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)