Shiseido Sheer and Perfect Foundation

Published: 2013-08-02 by Marina Milojević in Makeup

Shiseido is launching its new Sheer and Perfect Foundation, which is designed to create a perfect canvas for makeup application by reducing red acne scarring, under-eye circles and shrinking the pores.

Shiseido Sheer and Perfect Foundation is developed to help you achieve a glowing, even-toned complexion, and a nice, smooth beautiful skin. Right after the application of this product, the "color noise" of the skin will be neutralized, and the skin will appear fresh, luminous and prefect. According to the research conducted by Shiseido, the main reason for the majority of skin concerns is actually a color. Most of the skin blemishes are nothing more than visual interruptions to what would otherwise be a nice looking skin. For example, acne and scars are causing red noise, dark spots and dullness appear as brown nose, while blackheads and visible pores have a distinctive black shadowing.

Shiseido Sheer and Perfect Foundation is developed on complementary color technology and it is aimed to effectively cancel all these color abnormalities. This sheer foundation uses light to diminish the, so called, color noise. It makes the skin appear evenly toned, without heavy coverage.

The new product is using the proprietary Reflect & Fit powder, which consist of spherical particles attached to the pearl sheets. When exposed to light, they create a radiant veil that makes the skin appear glowing. The formula of Shiseido Sheer and Perfect Foundation blends three types of powder: green one, which diminishes red discoloration; blue one, which neutralizes brown tones; and white powder that cancels black shades.

In addition,

Shiseido Sheer and Perfect Foundation features a potent moisturizing ingredient named Hydro-Produce Complex, which hydrates the skin and locks-in moisture deep in the tissue. The result is even-colored, silky-soft skin that looks naturally radiant all day long, without any shine or stickiness. Shiseido Sheer and Perfect Foundation is priced at £29 for 30ml and will be available for purchase starting from the 5th of September, at House of Fraser. In Saks Fifth Avenue, Shiseido Sheer and Perfect Foundation is priced at $35. The product is available in 17 versatile shades.