Shiseido Ultimune Power Infusing Concentrate

Published: 2014-06-17 by Marina Milojević in Skin Care

Shiseido has unveiled its new anti-aging treatment named the Ultimune Power Infusing Concentrate. According to the famous beauty brand, its new product will set a new milestone in cosmetics history as the world’s first beauty invention that targets the skin’s immune system.

Shiseido Ultimune Power Infusing Concentrate is formulated not only to repair the visible damage, but also to restore the skin’s own defensive potentials. In other words, Shiseido’s Ultimune Power Infusing Concentrate claims to help your skin to resist and strengthen itself against hazardous environmental aggressors, while helping it to renew and regenerate.

Shiseido Ultimune Power Infusing Concentrate is described as an essence that creates strong and radiant skin that never allows itself to be damaged. This product is not aimed at correcting or concealing your look, but rather at boosting your underlying beauty. The concentrate is based on a special protective blend named ULTIMUNE complex, which consists of Carboxymethyl glucan Na, PEG/PPG-14/7 dimethyl ether, rose water, and glycerin. Following daily application, the skin will become gradually transformed into smooth and firm, while fine lines and wrinkles, caused by environmental factors and dryness, will become less noticeable.

The product can be used on its own, or combined with another serum or cream. However, if you wish to use it in combination with other cosmetics products, be sure to layer the Ultimune Power Infusing Concentrate first. Double press on the dispenser will release around 0,4ml of product, which should be applied evenly across the face. Shiseido Ultimune Power Infusing Concentrate is delivered in an interesting gradient red & white bottle, which symbolizes Shiseido’s traditional colors and stands for the lively potential of the skin. The decorative gradation should also symbolize the energetic power of the skin, yearning to be released outwards.

Shiseido Ultimune Power Infusing Concentrate will available in a 30-ml. bottle, priced at 8,000 yen, or around $77.50 USD; and 50 ml. for 12,000 yen, or about $116.30 USD. The serum will be launched in Japan and U.S., in August 2014, before it rolls out internationally from September 1st.

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