Shiseido Updates the Ultimune Power Infusing Concentrate Formula

Back in 2014, Shiseido introduced its most advanced anti-aging treatment to date, the Ultimune Power Infusing Concentrate, which remains the world’s first beauty invention that targets the skin’s immune system. This highly successful product now sells a bottle every 20 seconds, and has won no less than 116 international awards. One thing that Shiseido knows, besides how to formulate excellent products, is that there's a whole host of reasons why one should never stop improving.

Three years later, on the occasion of the TFWA exhibition in Cannes, Shiseido unveils an updated, modernized formula of the Ultimune Power Infusing Concentrate, which now relies on the new ImuGeneration technology. The technology, backed by natural ingredients and botanicals, is focused on continuous delivery and maintaining optimal skin immunity, in all conditions. The botanical ingredients are used to produce Langerhans cells, antigen-preventing immune cells of the skin, which continuously maintain the skin’s immune system. The result is a smooth, supple, more radiant complexion, protected in even the harshest environments, and in times of emotional stress.

The renewed formula also includes aromatic ImuCalm Compound, a tranquil and mood-elevating green floral fragrance composed of rose and lotus elements. This soothing addition calms the mood and suppresses stress responses. The backbone of the entire Ultimune range remains the same – a trio of yeast, Bulgarian rose, and Shiseido’s proprietary moisturizing agent called Aquainpool.

The launch of the new, reformulated Shiseido Ultimune Power Infusing Concentrate is slated for June 2018. The product packaging will also be updated to include an elongated cap and the words “ImuGeneration Technology” on the front of the bottle.

The Shiseido Ultimune Power Infusing Concentrate is now available for purchase at Nordstrom, Macy’s, and Sephora. Available in three sizes, the iconic antiaging treatment retails for $67.00–$125.00.

Products mentioned in article

Shiseido Ultimune Power Infusing Concentrate

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)