Sleeping masks the latest K-Beauty phenomenon

Dior’s Hydra Life Jelly Sleeping Mask comes with a promise of giving you up to 8 hours of continuous and intensive hydration. This ultra-lightweight jelly-water mask is formulated with Mallow jelly, which gives it a distinctive cool, and refreshing feel. Mallow extract is known for its soothing properties, and Dior claims to use it in a much higher percentage than other products available on the market. As announced by the famous beauty brand, the sleeping mask offers an “8 hours of sleep” effect and 8 different skin care benefits: smoother lines and texture, full moisture, suppleness and plumpness, softness, radiance, and freshness. DIOR Hydra Life Jelly Sleeping Mask retails at £52.00 for a 1.7 oz. (50ml) jar.

Recently launched is the Estée Edit by Estée Lauder Pink Peony Overnight Water Pack, a product described as a moisturizing gel-treatment designed to moisturize the skin and wake you up to a rosy, glowing complexion. The overnight treatment features a blend of antioxidants, moisturizing hyaluronic acid, and a soothing mix of pink peony, goji berries, blueberries, and cranberries. The Estée Edit by Estée Lauder Pink Peony Overnight Water Pack retails at $50.00 for a 1.7 oz (50ml) jar.

Lancôme is joining in with its Visionnaire Nuit Beauty Sleep Perfector, which is a gel-to-oil nighttime moisturizer, is designed to improve the look of pores, and transform your skin onto smoother, softer, and bouncier. The non-greasy, and non-sticky formula features a blend of glycerin, ceramides, and four plant-based oils. The Visionnaire Nuit Beauty Sleep Perfector retails at $88.00.

Shiseido IBUKI Beauty Sleeping Mask is described as a full night’s sleep in a jar. This gel mask is formulated to help tired-looking skin appear clearer, brighter and more radiant. It revitalizes skin, plumps it up, regenerates, and protects from environmental stresses. Formulated with Exclusive PhytoTarget Complex, Phytoplankton Extract, and vitamins C and E capsules that melt into the skin to lock-in moisture. The mask retails at $40.00.

Dr. Jart+ Premium Firming Sleeping Mask is a quick-absorbing gel-mask designed to promote cell turnover and bring moisture to the skin. The weightless mask locks in hydration, makes skin more firm and elastic, eliminates toxins and stimulates cell renewal. Use it as a last step in your skin care routine, to boost the power of the regimen. Available at Sephora for $48.00.

AmorePacific, the producer of high performance Korean skincare products, offers its own alternative - the Moisture Bound Sleeping Recovery Mask. This hydrating overnight treatment is formulated with 5-Hydra Complex™, a potent blend of Asian botanicals. The Mask fortifies skin’s natural protective barrier, and locks-in moisture. The mask is formulated with stabilized bamboo sap, which is a natural hydrator opulent in amino acids. Available at Sephora for $60.00.

La Prairie Skin Caviar Luxe Sleep Mask is a high-end take on K-beauty sleeping masks. This mask is delivered with a soft applicator brush that lets you paint over your skin in an even layer. This lightweight, refreshing treatment is formulated with gently exfoliating Papaya enzyme and firming caviar extract. The mask retails at $315.00.

Finally, the most affordable is the Origins Drink Up Intensive Overnight Mask, which retails at $26.00. The mask is formulated with avocado and apricot kernel oil, and designed to fill up skin’s natural moisture reserves. Japanese seaweed is added to repair the skin’s barrier and prevent dehydration.