Smashbox has just released its revolutionary new product – the BB Water. The product, which is a perfect hybrid of a popular BB cream and tinted moisturizer, has a unique water-like texture that drenches your skin in moisture, while delivering various benefits. The new member of the Camera Ready franchise incorporates a primer water technology, which means that it has a fresh, liquid, silky-like consistency, which enables it to glide onto your skin, blend easily, and move with it. The formula is free of alcohol, and it doesn’t dry out or crack during wear. It creates a sheer, luminous finish, which is semi-matte, but without looking flat. The color pigments are suspended in water, which means that only a couple of drops are enough to moisturize your skin while hiding all imperfections. The formula also incorporates Smashbox’ exclusive Photoset Polymers, which make it last all day long.

Smashbox Camera Ready BB Water SPF 30 promises to blur out imperfections and create a fine, even canvas for perfect makeup application. It also features SPF 30 protection, which guards your skin from sun-induced damage. There are eight shades to choose from, each suitable for one skin tone.
Smashbox’ makeup artists recommend applying foundation only on places that need coverage. The whole idea is about perfecting, and not masking your skin. To apply, just shake bottle and blend 2 or 3 drops into face with fingertips. You can also layer the product for additional coverage.
Smashbox Camera Ready BB Water SPF 30 is available for purchase at Smashbox.com and Sephora.com. The product retails at $42.00 for a 30 ml bottle.

Fair, Fair-Light, Warm Light Beige, Neutral Light Beige

Golden Medium Beige, Natural Tan, Golden Medium Tan, Deep Tan
Marina Milojević
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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