Smashbox introduces Bawse by Lilly Singh lipstick

Smashbox Cosmetics has partnered with Lilly Singh, an Indo-Canadian YouTube sensation, better known by her YouTube username Superwoman. Singh is also a motivational speaker, a stand-up comedian and a rapper. In 2015, she was ranked 8th on the Forbes list of World's Highest Paid YouTube Stars, earning a reported $3 million in 2015!

Smashbox and Lilly Singh are collaborating on a limited edition shade of Always On Liquid Lipstick, called Bawse. The vibrant, fiery rad shade is named after the comedienne’s word for boss. As announced by the famous beauty brand, the bold, bright shade embodies Singh's bold spirit to inspire women from all over the world to be our most empowered, beautiful selves.

Bawse by Lilly Singh is a deep red matte lipstick based on a lightweight, long-lasting formula that stays put, fresh, and flawless for up to eight hours. The highly pigmented lipstick is formulated with lip-smoothing Smashbox Primer Oil complex, which promises to give you soft, supple lips, and smudge-proof, budge-proof, and non-feathering wear.

“At Smashbox Studios, we are always thinking outside of the box,” said Davis Factor, Smashbox Founder and Photographer, in a press release. “When we started talking to Lilly Singh, about how she turns heads, reaches goals, and empowers her 8 million subscribers, we knew we had to collaborate.”

Bawse, a new limited edition shade of Smashboxs' NEW Always On Matte Liquid Lipstick is available for $24 at Smashbox.com & Sephora.com. #LILLYXSMASHBOX

Products mentioned in article

Smashbox Bawse by Lilly Singh Lipstick

Smashbox Always On Matte Liquid Lipstick

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)