Smashbox to launch new primers!

Every season brings its own beauty challenges, and summer is notorious for melting makeup, smeared, creasing eyeliner and super-shiny face… Summer can be a frustrating season for makeup lovers, but, thankfully, there is a handful of beauty hacks available to keep your face from melting. The most obvious one, yet the most frequently omitted step in your makeup routine, is using a makeup primer.

If you haven't been using a primer, then you're really missing out! Whether you wear a full face or prefer to keep your makeup low key, primer is godsend for creating a smooth canvas and keeping the shine in control. It allows your makeup to go on smoothly and last longer, giving it something to hold on and resist daily challenges such as heat, sweat, and water. Makeup primers cam even help smooth any fine lines, wrinkles, or large pores, giving your face that irresistible airbrushed effect. Nowadays, you can even choose a primer based on your skin type, so you can get the most of it!

Like with many beauty products, there are so many to choose from, but when it comes to picking the best one, it’s best to turn to Smashbox - the world’s unofficial authority on makeup primers! The only beauty brand born out of a real photo studio has recently unveiled two new priming products.

Following the success of its very first product, the Photo Finish Foundation Primer, which has been a makeup artist must-have for more than 15 years, Smashbox has reinvented the formula into a convenient, travel-friendly stick format.

Smashbox Photo Finish Primer Stick is a practical, carriable primer stick designed to mattify the complexion, smooth fine lines and wrinkles, and provide blurring effect. It minimizes the appearance of pores and keeps your face shine-free for up to 12 hours.

Available from June 26th is another product innovation: the Photo Finish Primerizer. As its name suggests, the Primerizer is a unique combo of a makeup primer and moisturizer. Primerizer delivers 24-hour hydration combined with a priming action – all in a feather light texture. Easy to use, this innovative primer instantly increases moisture by 127%, and preps skin for makeup in one simple step.

Smashbox Photo Finish Primer Stick is launching July 2017, while the Smashbox Photo Finish Primerizer arrives in two days and with a price tag of $42.00 (for 1 fl. oz./ 30 ml). Look them up at Sephora!

Products mentioned in article

Smashbox PHOTO FINISH FOUNDATION PRIMER

Smashbox Photo Finish Mattify Primer Stick

Smashbox Photo Finish Primerizer

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)