Smashbox X-Rated Mascara

November sees the launch of Smashbox’ X-Rated Mascara, which is announced as the brand’s most buildable mascara ever! As its highly suggestive name proposes, the X-Rated Mascara is developed to give you the sexiest lush lashes! Created on set in Smashbox's L.A. photo studio, the X-Rated mascara promises to give you a dramatic, defined, and obscene volume. Its extremely long-wearing formula is paired with the innovative triple threat brush isolates. United, they hold a promise of super-thick, voluptuous lashes that look great even in close-up!

The formula is loaded with interlocking fibers, while the brush - with deeper and three rows of bristles - isolates, magnifies, and coats each lash. Tripod fibers stack on lashes forming a long-wearing coat that never clumps, flakes, or smudges. Smashbox recommends using it in conjunction with its Photo Finish Lash Primer, but you can also use the mascara on its own. Starting at a base, build volume by sweeping lashes up and out. If you want to achieve more dramatic results, layer a couple of coats!

“In the photo studio, we need to create different levels of drama without removing all the makeup and starting again. With X-Rated, I can go from a classic everyday lash look to over-the-top volume in just a few layers.” – said Lori Taylor Davis, Smashbox Cosmetics' Global Pro Lead Artist.

The Smashbox X-Rated Mascara, which is launching with the Smashbox Spring 2016 Collection, premiers on the 26th of November 2015, at Ulta.com. The mascara will retail at $22.00, and it is available in a single shade named Rich Black.

Products mentioned in article

Smashbox LAYER LASH PRIMER

Smashbox X-Rated Mascara

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)