Starting from September, Soap & Glory products will become available at Sephora. In the words of its funder, Marcia Kilgore , this interesting brand is inspired by kitchen apron, ridiculous tabloid headlines and beautiful takeout containers. She mixed all these things together and came up with Soap & Glory.
The campaign is already launched: a new Web site and microsite are online, and Facebook teasers are just starting to spread. The collection for Sephora will include many new product that were not previously available to the U.S. market. The line has grown from about 18 to 45 items and includes some great new items:
Righteous Butter Lotion ($20); EDT Pink ($35); Make Yourself Youthful Eye Cream ($30); Glow Job ($25); Face Soap & Clarity ($16), and Clear Here ($22).Items will enter 101 Sephora stores Sept. 16 and go live on Sephora’s Web site Aug. 16.
Marina Milojević
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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