St. Tropez Introduces In-Shower Self-Tanner

Published: 2015-05-26 by Marina Milojević in Bath & body

St. Tropez - the famous self-tan brand, specializing in self-tan, skin finishing treatments and bronzing cosmetic – introduces a revolutionary new self-tanning product, which is announced as the most convenient way to tan – the Gradual Tan In Shower Lotion.

St. Tropez Gradual Tan In Shower Lotion is the brand’s first product that uses water to promote gradual tan. The product is intended for use under the shower, and it requires just 3 minutes of your time. As any other self-tanner, the In Shower Lotion promises to deliver a sun-kissed gradual glow, while minimizing your grooming time. The result is even and natural looking, buildable tan, with a minimum of fuss.

The St. Tropez Gradual Tan In Shower Lotion should be applied to clean, wet skin, and left on for three minutes, before you take a shower. After showering, the self-tanning ingredients will start to work to deliver gradual tan. Deeper shade can be obtained with regular application, while using it three days in a row promises maximum results. The In Shower Lotion is based on hydrating sweet almond oil, which not only moisturizes the skin and locks-in moisture, but also seals in the tan and makes it last longer.

Kate Moss, who is the brand’s beauty ambassador, said of the product: "The first thing I do in the morning is get in the shower, I use the St.Tropez Gradual Tan In Shower Lotion, which gives you that healthy glow that everybody wants."

The St. Tropez Gradual Tan In Shower Lotion is launching in June 2015, in about 3,000 doors in the U.S., Canada and Latin America, including Ulta, Sephora, Sephora Inside J.C. Penney and QVC. It will retail for $25 for a 6.7-oz. product. The product is already available for purchase at https://www.sttropeztan.co.uk where it retails at £14.50.

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