Tarte introduces Swamp Queen Palette co-created with YouTube personality @grav3yardgirl

Beauty bloggers, or YouTube vloggers, are some of the most reputable influencers on the Internet. Whether you’re looking for honest product reviews, or how to master a certain makeup technique, YouTube gurus are there to help with their step-by-step tutorials, and their favorite beauty tricks. Social media was a key sales driver for beauty in 2015, and more and more beauty brands are investing in this segment. Beauty vloggers are definitely changing the face of the industry, so brands are willing to plug new products and build credibility through collaborations.

A couple of days ago we wrote about BECCA’s new collection with a professional makeup artist, beauty blogger, and YouTube sensation Jaclyn Hill. Smashbox has recently introduced Bawse by Lilly Singh lipstick, and Tarte taps YouTube sensation @grav3yardgirl for its latest Swamp Queen eye & cheek palette.

Rachel "Bunny" Meyer, better known for her YouTube alias grav3yardgirl, is a 30-year-old vlogger famous for her original sense of humor and Does This Thing Really Work? video reviews. With more than 6 million subscribers, grav3yardgirl, one of the top beauty vloggers, is earning an estimated $460,000 a year.

The fruit of Bunny's latest collaboration is Tarte Swamp Queen eye & cheek palette, which features some of her favorite colors. The palette includes 12 lovely shades of matte and luster eyeshadows, paired with universally flattering bronzer, blush, and highlighter. The all-in-one palette includes a cruelty free eyeshadow brush, mirror and step-by-step guide from @grav3yardgirl, who also decided on names for the shades. This versatile palette is designed to take your look from day to night. Limited-edition shades include:

• #SFS - rose gold
• natural peaches - peachy nude
• dogman - burnt sienna
• big baby - cream
• sassy bun - copper peach
• sippy sippy - glittery brown
• haunting - lavender
• uncommon - purple slate
• mancat - deep plum
• sweet tea - bronzer
• gator wings - highlighter
• does this thing really work? – blush

Tarte limited-edition, Swamp Queen eye & cheek palette, co-created with YouTube personality @grav3yardgirl, is now available for pre-order at tartecosmetics.com. The palette retails at $45.

Products mentioned in article

Tarte Swamp Queen eye & cheek palette

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)