Urban Decay announces Alice Through The Looking Glass Collection

Urban Decay has just announced a sequel to one of its most charming collaborations! If you're a Disney fan, you may remember Urban Decay's Alice in Wonderland Book of Shadows, which was released back in 2010.

This year, the famous makeup brand announces the new Alice through the Looking Glass capsule collection, is all about the upcoming Alice in Wonderland movie sequel, Alice Through the Looking Glass. The collection, comprising one gorgeous eyeshadow palette and five lipstick shades, will be released in May at Ulta and Sephora stores. The launch date is not yet known, but it will possibly coincide with the Disney's movie worldwide premiere, which is scheduled for 27 May 2016.

The upcoming Alice through the Looking Glass Collection by Urban Decay, brings an eyeshadow palette with 20 shades, which will be priced at $60. According to some rumors on various social media channels, Wende Zomnir of Urban Decay has assigned four eyeshadows to each of the five main characters from the movie: Alice, Mad Hatter, the White Queen, the Red Queen, and Time. The shades are aptly named as follows: Looking Glass, Reflection, Dormouse, Metamorphosis, Hatter, Gone Mad, Paradok, Cake, Lily, Duches, Kingdom, Chessboards, Heads Will Roll, Bandersnatch, Salazen Grum, Royal Flush, Time, Dream On, Chronosphere, and Mirror. Apparently, the palette is delivered in a charming carton box decorated with a kaleidoscope motif. The previous release, Alice in Wonderland Book of Shadows, was delivered in a pop-up art packaging showing a whimsical scene in which Alice walks through a field of giant mushrooms. It looks like this year's edition comes with a pop-up butterfly...

In addition, there will be five new shades of lipstick, retailing for $18 each. We're also anxious to see how the lipsticks will look like, so stay tuned and we'll inform you as soon as official images and information regarding the collection become available.

Products mentioned in article

Urban Decay Alice in Wonderland Book of Shadows

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)