Urban Decay x Gwen Stefani Collection

Urban Decay is teaming up with Gwen Stefani for a special limited-edition collection that should go on sale November 22 on Urban Decay's online, Sephora, Macy's, and Ulta. Details of the collection are still under wraps, but Urban Decay founder, Wende Zomnir, revealed that it’s been a dream of hers to work with Gwen Stefani, for more than 19 years: “I remember hearing the song ‘Just a Girl,’ and [Gwen] was on the cover of some local music magazine, and I remember thinking to myself, ‘That girl is so cool. It would be really cool to work with her someday.’

We’ve always been such huge fans of Gwen’s work over at UD. We’ve wanted to make this project happen for years, and finally it was the right time. We found a true partner in her, and it was amazing to channel her energy and creativity into these products. She truly represents the Urban Decay spirit.”

The other party, Gwen Stefani, comments:“When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they’ve built their company is very similar to my aesthetic and approach. It’s all about creative self-expression, being strong and not being afraid to go outside of the box. Everyone in my life knows I absolutely love makeup. From a very young age, it was an artistic passion of mine. I actually used to be a makeup artist. I love wearing makeup and having so many ways to express myself through it. It’s my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We’ve made and created products that I actually wear every single day. It’s the real thing. I’m obsessed with everything we’ve done, and I can’t wait to share it.”

Urban Decay announced the collaboration on instagram, right before Gwen rocked it out at the Kaaboo Music Festival in San Diego, California. The post reveals Gwen’s signature bold red lipstick and a glittering gold eyeshadow.

Stay tuned for more information!

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)