Vichy Ideal White Eyes Deep Whitening Illuminating Concentrate

Published: 2015-11-05 by Marina Milojević in Skin Care

November sees the launch of a new whitening product from Vichy Laboratories – Vichy Ideal White Eyes, a solution for dark eye circles and pigmentation around the sensitive eye contour. The product belongs to the Ideal White range, which targets seven different pigmentation disorders to gradually reveal spotless skin with a healthy, rosy glow. The Ideal White range is based on the Meta Whitening complex, which works in conjunction with skin’s natural metabolism cycle to correct melanin dysfunctions. The concentrates, emulsions, and re-plumping creams of this range are developed specifically for Asian consumer markets, where skin whitening products represent one of the rapidly growing segments.

Vichy Ideal White

The new Vichy Ideal White Eyes Deep Whitening Illuminating Concentrate is an easily absorbed emulsion aimed at anyone who wishes for a bright, flawless looking eye contour area. The concentrate delivers a complete and powerful whitening action both at the surface of the skin and deeper underneath. The founding pillar of the formula is DRM-White Complex, which combines Eperuline, known for its anti-pigmentation and anti-inflammatory benefits, with Procysteine and Vitamin Cg. These actives are combined with caffeine, which boosts microcirculation and diminish the eye bags, and skin-soothing Vitamin B3. The emulsion also contains optical illuminators – refined, miniscule particles of mother-of pearl.

vichy-ideal-white-eyes

The advanced, well-balanced formula decreases the look of dark circles, shadows and puffiness, while gradually revealing brighter, more even, and radiant skin. The new deep illuminating concentrate rebalances the skin, decreases the yellow pigment, and transforms the skin into more pinky and translucent. The product should be used morning and/or evening, before the Bi White Essence, and applied around the eye area, in circular movements. After two weeks of use, the correction on spots should be: -14 % in a number of dark spots, and -5% of surface of the spots.

Also available in the Ideal White range is Vichy’s Ideal White Meta Whitening Essence, which offers a completely new, metabolic approach, to whitening. There is also Ideal White Brightening Deep Cleansing Foam formulated with gentle cleansing oils and glycerin, to remove debris and impurities. To complement the Essence, Vichy also offers two day cares: Ideal White Meta Whitening Emulsion, a lightweight gel-emulsion cream that provides 24-hour hydration combined with brightening benefits; and the Ideal White Whitening Replumping Gel Cream, with slightly richer texture, to restore luminosity and radiance. The complementary products of the range are Meta Whitening Cosmetic Water, a Deep S pot Corrector, and a sun-protection whitening cream.