ERNO LASZLO

Country: USA

Brand website: link

Erno Laszlo was the original celebrity dermatologist summoned by Hollywood studios in the Forties to nurture the skin of their most precious, A-list assets. From his Institute in New York, the Hungarian doctor researched and developed plan-based skincare products and devised meticulously customized regimes that earned him the moniker “the Svengali of skin.” Dr. Laszlo’s key to beautiful skin is simple: Through cleansing with soap and water. Laszlo insisted that nothing else matched the benefits of deep cleansing and exfoliation and as a result devised a ritual that maximized the beneficial properties of water on the skin. His famous “Water Wash Technique” helps to plump and soften the skin as well as enhance the absorption of moisturizers. This ritual of 30 splashes in comfortably warm water, 20 times in “treatment” water and 10 times in running tap water helps to flush out damaging toxins and accelerate cell renewal through natural exfoliation. It also stimulates collagen production, leaving skin clean, refreshed and remarkably radiant. It was this cleansing ritual that gave iconic beauties the Laszlo look. Erno Laszlo’s targeted solutions for anti-aging, brightening, and fighting problem skin are always on the cutting edge. With constant advancements in technology, Erno Laszlo is consistently bringing new, improved products to clients, while keeping true to the roots of the line. Erno Laszlo is available at the Erno Laszlo Institute, www.ernolaszlo.com, and Erno Laszlo counters at fine specialty stores including: Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Nordstrom and Holt Renfrew.