House of Formen

Main activity: Makeup

Country: Canada/USA

Brand website: link

House of Formen is the globe’s first professional male cosmetic house. We created exquisite products specifically designed to cloak skin imperfections and enhance the male skin. Born and raised in Toronto, Canada, Formen’s offices have amplified into to the heart of New York City, USA.

Creator Andrew G explains that he sought to tackle the professional side of grooming. With TV appearances and public speaking engagements that put his product across America, he says, “I created grooming that works on camera and behind the scenes, but lets any guy use their finger and erase a skin imperfection.”

"Makeup for men can be a little intimidating at first, but once you get familiarized with our products, you’ll find that there’s nothing to it! We have products that take care of your skin and help you look your best at all times of the day. Have a look below to get a brief overview of our selection, where you’ll also find helpful tutorials to teach you how to use our products."