The Estée Edit by Estée Lauder
Main activity: beauty and skincare for Millennials
Country: USA
Brand website: link
The Estée Edit by Estée Lauder is a special Estee Lauder line aimed at Millennials. The range is guest edited by Kendall Jener and Irene Kim. The Estée Edit range is a fruit of the Estée Edit campaign, which started back in 2014, when the 70-year-old brand revealed its plans about approaching the younger audience. At the time, Estée Lauder introduced social media star Kendall Jenner as its newest face, and later inked a deal with beauty blogger Irene Kim, who became its new Global Beauty Contributor. The Estée Edit collection is launching in Sephora and on sephora.com on March 15, before it goes global later this year.
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