Prevage City Smart Broad Spectrum SPF 50 Hydrating Shield
Introduced July 2016.
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About
Elizabeth Arden Prevage City Smart Broad Spectrum SPF 50 Hydrating Shield is designed to help outsmart pollution, the sun, and visible aging. The shield is based on Elizabeth Arden's proprietary DNA Enzyme Complex, which provides powerful antioxidant action and strengthens the skin barrier. The first-of-its-kind skin shield combines pollution and UV protection in a sheer, hydrating, invisible fluid that helps skin look younger, longer.
The product is designed for consumers living in urban areas. It protects the skin against air pollutants called ambient particulate matter (PM) that are known to generate excess free radicals, which interfere with skin’s ability to produce collagen and elastin and retain moisture, resulting in accelerated signs of aging, a rise in dark spots, and inflammation.