Burberry Cosmetics launches Mr. Burberry Grooming Collection

The house of Burberry has launched its new men’s fragrance, named Mr. Burberry. The fragrance, which is designed by chief creative and chief executive officer Christopher Bailey and the perfumer Francis Kurkdjian, is said to be inspired by Burberry’s iconic trench and by the city of London.

For Bailey, London is a city of great contrasts and contradictions, so Mr. Burberry fragrance has to be elegant, but without being pristine. He also described it as the label’s most significant men fragrance to date. The herbal woody fragrance, which is designed to leave a fresh, aromatic and a bit sweet trail on men’s skin, is woven from the notes of grapefruit, birch leaf, vetiver, amber, cardamom, tarragon, and anise.

To coincide with the launch, the brand has released a grooming line that is promoted on Snapchat's Discover channel. The grooming range includes a deodorant, body wash, and deodorant stick, face moisturizer, and beard oil. All products are infused with the same, invigorating and sensual scent of Mr. Burberry.

• Burberry Mr. Burberry Face Moisturizer is a daily moisturizer formulated with aloe vera. It instantly replenishes skin’s moisture levels, soothes and refreshes, especially after cleansing or shaving. A 75ml tube of the moisturizer retails at $55.
• Burberry Mr. Burberry Beard Oil is softly fragranced with Mr. Burberry scent. The lightweight, non-greasy formula includes a nourishing and softening blend of natural sesame, jojoba and argan oils. The oil is formulated to condition, soften, and moisturize facial hair. A 30ml bottle of the Beard Oil retails at $48.
• Burberry Mr. Burberry Body Wash is a cleansing gel designed to offer a luxurious cleansing ritual to a modern-day gentleman. It leaves skin subtly scented with fresh and top notes of crisp zesty grapefruit with a seductive base of earthy vetiver and smoky guaiac wood. A 250ml bottle of the Body Wash retails at $35.
• Burberry Mr. Burberry Deodorant Spray is designed to keep your skin freshly scented with a long-lasting and invigorating scent of Mr. Burberry. A 150ml spray bottle is priced at $26.
• Burberry Mr. Burberry Deodorant Stick is the original Mr. Burberry Deodorant shaped into an easy-o-use stick. Use it for long-lasting fresh and scented skin. A 75g stick retails at $23.

The faces of the promotional campaign, shot by Steve McQueen in a London studio, are the British actor and musician Josh Whitehouse and British model and actress Amber Anderson, who is also the face of Burberry cosmetics. The music is composed by Benjamin Clementine. To learn more about the fragrance, and see what our community at Fragrantica thinks about it, please visit this link.

Mr. Burberry fragrance is available in 30 ($55), 50 ($68), 100 ($88) and 150 ($116) ml Eau de Toilette. You may also monogram Mr. Burberry 100ml and 150ml bottles, as well as the new Heritage Trench Coat (on the inside) with up to three initials. This special offer is available via Burberry.com.