Haus Laboratories by Lady Gaga

Lady Gaga has taken it to Instagram to officially announce the launch of her own beauty brand – Haus Laboratories. For over the year, she left various clues about what her upcoming beauty brand would offer, and what it would be named. For example, Gaga arrived on the Met Gala 2019 pink carpet with a wagon in tow with golden wheels. Instead of a purse, she carried the “Haus of Gaga” wagon equipped with a Brandon Maxwell champagne, Joanne cowboy hats, a hairspray, a hairbrush and sunglasses.

The Haus Laboratories brand is launching exclusively on Amazon in September 2019, but pre-orders will be available as early as of July 15, on hauslabs.com website. According to some rumors, Gaga’s label will offer a range of multipurpose makeup items for eyes, cheeks and lips, divided into six color families. The brand will also offer combination sets including all three products, priced at $49.00.

The slogan of the brand “Our Haus. Your Rules,” suggests messages of self-acceptance, empowerment, and confidence that has defined Gaga’s persona since the early days.

Haus Laboratories is Gaga’s first independent business venture, and it will be the first major beauty brand to launch exclusively on Amazon. For start, the products will be available in nine countries including US, UK, Japan, France, and Germany. Additional customers will be able to buy the brand through its global store.