Illamasqua To Be Alive Collection

Illamasqua announces the launch of its new collection – To Be Alive. The To Be Alive collection from the famous London-based cosmetic brand, is inspired by the color blue.

Illamasqua To Be Alive Collection certainly isn’t the most wearable collection available on the market, but it nicely illustrates the spirit of this alternative cosmetics brand. Illamasqua’s new collection is aimed at bold personalities that are not afraid of self-expression through makeup. Intensely pigmented, color-true and long lasting, these blue-colored products are inspired by “a raw state full of living…” In the words of Alex Box, Illamasqua’s Creative Director: “To Be Alive is a raw state full of living, movement, life, feeling, spirit, and emotion. It is the freedom to surrender and to be still. A maelstrom and a moment. The forces that move us to be chaotic yet peaceful. We are always in emotion and in motion”.

• Illamasqua To Be Alive Spirit Palette combines four powder eyeshadows with a creamy one. The Cascade, iridescent white, Inspire (royal blue) and Refine (matte navy) eyeshadows are powders, while the Awaken (iridescent icy blue) is a creamy eyeshadow. £34
• Illamasqua To Be Alive Lipstick in Vendetta is a bold blue lipstick, which creates a satin-finish. The formula is enriched with moisturizing ingredients, and nourishing Vitamin E. £18.50
• Illamasqua To Be Alive Prismatic Nail Varnish is probably the most wearable item from this collection. This lovely prismatic shade is chip resistant, highly pigmented and designed to create a two-tone effect. £14.50
• llamasqua To Be Alive Iridescence Shine Lip Gloss is a new lip gloss formula from Illamasqua. The lip gloss is lighter than the original one, and it features a light refracting technology, which promises high-impact shine with a non-sticky feel. £18