Kiehl’s Keep a Child Alive Midnight Recovery Concentrate for Alicia Keys
Published: 2013-12-25 by Marina MilojevićThe famous cosmetics and skincare brand Kiehl’s has partnered up with Alicia Keys to raise funds for the Keep a Child Alive (KCA) foundation.
Keep a Child Alive foundation, which was established twenty years ago, is dedicated to bringing dignified treatment, care and support to children and families affected by HIV. The foundation is providing treatment, care, food, support, services, and love to those affected by HIV in Kenya, Rwanda, South Africa, Uganda, and India. Alicia Keys is the Cofounder and the Global Ambassador of this noble initiative, ever since 2003. In Fall 2008, Keep a Child Alive and Alicia Keys have launched a mobile donating campaign that has raised over $40,000 in micro-donations. This year, the famous songstress has joined her forces with Kiehl’s to launch a special limited edition of the famous Midnight Recovery Concentrate. 100% of the proceeds from the sales of this product will be directed to the Keep a Child Alive foundation.
Speaking about the collaboration, Alicia said: "Keep a Child Alive is working towards a world where everyone can lead fulfilling lives, regardless of their HIV status. Supportive partners like Kiehl’s are part of our extended family. They share our passion for bringing dignified treatment, care and support to children and families affected by HIV. Every action, big or small, can make a difference and take us one step closer to making health care a human right."The limited edition Keep a Child Alive Midnight Recovery Concentrate will be available starting from January 15. The product is delivered in a 30ml bottle and priced at €39 or $46.