benefit cosmetics introduces Firm it Up! Eye Serum

Published: 2016-08-25 by Marina Milojević in Skin Care

September sees the launch of Benefit’s new anti aging product, Firm it Up! Eye Serum, which is specifically designed to help tighten and brighten the delicate skin around the eyes.


As announced by the famous beauty brand, the new Firm it Up! Eye Serum provides gentle but visible lifting action, while helping to remove dark circles from under your eyes. The serum has a lightweight texture that absorbs instantly. It provides an instant refreshing action, and leaves the skin around the eyes feeling smooth and velvety. The product is said to be formulated with Benefit’s proprietary Tri-Radiance Complex, which boosts skin moisture both immediately and in a long run. Apply it with your fingertips on freshly cleansed skin, every morning and evening to feel the firmness and see the brightness, as those dark circles are beginning to fade away.


In addition, the brand has launched yet another shade of its bestselling Roller Lash Mascara. This time, it is the custom-blended muted brown, which is said to be universally flattering. The mascara features a longwearing, water-resistant formula infused with lash-conditioning ingredients such as provitamin B5 and serine. The mascara is specifically designed to grab, lift, and curl even the tiniest lashes.


Benefit’s new launches for September 2016 are available for purchase at The Mascara retails at $24.00, while the firming eye serum costs $86.00.

Products mentioned in article

benefit Roller Lash Mascara

benefit Roller Lash Mascara


benefit Firm it Up! Eye Serum

benefit Firm it Up! Eye Serum



Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)

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