benefit cosmetics they're real! tinted primer

Published: 2015-10-07 by Marina Milojević in Makeup

Benefit Cosmetics has announced the launch of its new They're Real! Tinted Primer – a lash defining and priming product that also doubles as a lightweight mascara. The new they're real! tinted primer is coming out in December 2015, with a recommended retail price of £18.50, or €37.

Benefit Cosmetics They're Real! Tinted Primer features a universally flattering mink brown-colored formula that works in two ways. Worn alone, the primer gives lashes a natural feathery look and a subtle wash of pigment that discretely accentuates the eyes. Worn under mascara, the primer improves length and separates the lashes. It also boosts They’re Real! Mascara’s performance, thanks to its advanced gel formula, which both conditioning and water resistant. The primer is enriched with  provitamin B5, to enhance the beauty of your lashes. Once applied, the primer stays soft, so you can follow up with mascara even 6 hours after application. The primer also features a Custom ExtraFlex Brush, which is designed to move with lashes.

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Benefit Cosmetics They're Real! Tinted Primer is launching on the 26th of December 2015.

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benefit They're Real! Tinted Primer

benefit They're Real! Tinted Primer

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Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)

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