benefit cosmetics to launch GALifornia blusher

Benefit cosmetics introduces its new GALifornia golden pink blusher, inspired by the warm glow of California sunshine. 

This sunny golden pink shade arrives in a cute hippie chic mirrored box, decorated with a colorful print evocative of San Francisco's "flowers in your hair" hippie heritage! The original artwork is said to be inspired by vintage California surfer girls!

This bright pink blusher with shimmering gold center is embossed with a radiating sunburst pattern. The GALifornia blusher is great for sun stripping, the new makeup trend that makes you look like a real surfer girl. By brushing this highlighting blusher from cheek to cheek, across your nose, and then blending it nicely, you're hitting the high points of the face where you tan naturally.

The blusher features the signature GALifornia Dreamin’ scent with notes of pink grapefruit & vanilla. It also comes complete with a custom rounded blush brush for soft, diffused application.

Benefit's new GALifornia sunny golden pink blusher debuts on January 1st 2017, at Sephora.com. The Galifornia blusher is priced at $29.00.