Benefit They’re Real Push-Up Liner and They’re Real Remover

Published: 2014-05-15 by Marina Milojević in Makeup

Benefit is announcing another great beauty innovation! This time the famous Californian manufacturer of cosmetics presents the world’s first gel liner in a pen – the Benefit They’re Real Push-Up Liner!

Benefit They’re Real Push-Up Liner is designed to complement the brand’s famous They’re Real Mascara. This fantastic and quite revolutionary product promises to help you solve one of the most troublesome beauty tricks – lining your eyes! They’re real! push-up liner is designed to provide all of the benefits of a gel liner, but in a convenient pen container with the innovative AccuFlex™ tip that ensures perfect, quick and easy application. It delivers just the right amount of the water proof formula as close to your lash line as you wish. The closer you draw the line, the eyes will appear bigger! The quick-drying formula is long-lasting, and it doesn’t smudge, budge or dry out.

Obviously, you won’t be needing a brush with this liner. The gel liner in a form of pen is convenient enough to fit into any makeup bag, allowing you for a quick touch-ups during the day. Its flexible tip bends along the natural curve of your eye to dispense the gel formula as precisely as possible. However, since this is a push-up liner, you will be the one in control of the amount of the formula dispensed from the tip. All you have to do is to twist the base of a pen once to “push up” the formula to the tip. The liner is delivered with a tip protector, which is something you will have to remove for first-time use. Then, simply, activate the liner by twisting the base-ring until the formula appears on the tip!

Benefit They’re Real Push-Up Liner is available in the matte black shade, and it retails at $24. Benefit has also created a hydrating oil-free remover They’re Real Remover, which retails at $18. Both products will debut worldwide on June 27th at And, here's how to draw a perfect line using eyeliner!


Marina Milojević

Editor, Author & Translator
[email protected]

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)

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