Too Faced Introduces Damn Girl Mascara

Too Faced Cosmetics unveils Damn Girl Mascara, the latest innovation for more voluminous, thicker, curled lashes.

Damn Girl Mascara is based on a unique creamy mousse formula that incorporates a blend of whipped melting waxes to give extra volume without weighing down lashes.

The mascara debuts in a single shade – hydrophilic black – that creates rich, dark lashes. The whipped waxes melt into each other to create a weightless layer, while the special lash suspension polymer lifts the lashes and keeps them curved for up to 24 hours.

Damn Girl’s revolutionary formula is also smudge- and flake-resistant and provides a non-fading deep black color intensity. The hourglass shaped brush, aka the “infinity brush” uses short bristles to load the formula, and longer ones to dispense it evenly.

In a consumer study of 104 women:

• 97% said they saw full-on volume
• 100% said they saw intense-back lashes
• 99% said they saw long-wearing results
• 95% said they saw long-lasting curl

Too Faced Damn Girl Mascara is now available at Sephora. The price is $25.00.