Too Faced cosmetics, since 2016 owned by Estée Lauder Companies, is a playful beauty brand founded by Jerrod Blandino and his spouse Jeremy Johnson. The couple started Too Faced in 1998 with a vision to create a beauty brand that would celebrate individuality, empower women, and inject joy back into an industry that had become rigid and led by rules, not fun.
One of the major industry game-changers, Too Faced is a brand known for its numerous inventions: the world’s first glitter eye shadow, plumping gloss, and 24-hour crease-proof shadow primer.
Too faced uses only the finest, cutting-edge ingredients to create innovative cruelty-free color cosmetics that women.
Latest Too Faced products
Collections
Tutti Frutti
Life’s a Festival
Chocolate Gold
Peaches and Cream
Sweet Peach
Better Together
Latest news
Too Faced Christmas In The City Makeup Set
Too Faced Christmas In The City Makeup Set is a thematic holiday makeup set created as an exclusive collection of face and ey...
Too Faced Pretty Rich Diamond Light Eye Shadow Palette
The luxurious eyeshadow palette from the Too Faced brand includes the 16 ultra-luxe shades of vivid glitters, creamy mattes,...
Too Faced Introduces Damn Girl Mascara
Damn Girl Mascara - a revolutionary whipped formula!
Too Faced Glow Job Disco Glow Glitter Mask for Spring 2019
Sparkly madness continues with Disco Glow glitter face mask!
Too Faced Tutti Frutti Collection for Fall 2018
Too Faced Tutti Frutti Collection for Fall 2018
Too Faced Collaborates With Drybar On A Glitter-Infused Hairspray
Too Faced collaborates with Drybar for its 20th anniversary!
Too Faced Introduces Melted Matte-Tallic Lipstick!
Drench lips in a brushed metal matte finish!
Too Faced Introduces A New Multi-Use Foundation/Concealer Hybrid
Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer launching soon!