AXE

Axe (also known as Lynx in the UK, Ireland, Australia, New Zealand and China) is a brand of male grooming products, owned by the company Unilever and marketed towards the young people. In addition, some countries (such as South Africa) introduced the brand as EGO. It was launched in France in 1983 by Unilever, inspired by another the Unilever brand, Impulse.

Most fragrances usually have a shower gel, an antiperspirant/deodorant stick and an aftershave lotion to accompany them. The Axe Shampoos come in three different sizes. Axe also ships a shower scrub tool called the Axe Detailer.