Alexa Chung Nails inc Collection of Fabric-inspired Polishes

Published: 2014-05-23 by Marina Milojević in Nails

The famous UK-based nail care brand, Nails Inc, is celebrating its 15th anniversary this year. To mark the occasion, Nails Inc has signed a contract with Alexa Chung, who is the new face of the brand.

Chung appears in promotional campaign for a on a six-piece collection of fabric-inspired polishes, which will be delivered in a newly designed bottle, created by Fabien Baron. This exciting new collection is slated for launch in July, while a limited-edition shade called Red Lace, and appears as a preview in June, on Nailsinc.com.

The new bottle is described as an innovative polish pack of a concave profile. It features a glass body and a metal cap/applicator. The bottle is 40% bigger than current Nails Inc bottle, and it has a capacity to carry 14ml of polish. The brush has also been redesigned, and it now provides the consumer with incredible performance, application and control. As you can see, the logo has also been remodeled, and now it is more contemporary and modern.

ALEXA LACE IN RED – The fine detail of lace has been brought to life using the latest red matte particles in different sizes creating a delicate lace effect, especially when applied over your favorite nude.
ALEXA CASHMERE IN MINK – gorgeous warming mink shades of matte polish are fused with pure glass pearls to provide a subtle sheen and a luxurious Cashmere texture.
ALEXA SILK IN BLACK – smooth and rich shades are complimented by a fine pearl which flows through the polish like silk.

ALEXA LEATHER IN BLACK – inspired by Alexa’s love of our black leather polish, we’ve dedicated this best-selling and award winning polish to her. The polish uses cutting-edge technology which allows it to dry with a matte leather texture.
ALEXA CAMOUFLAGE – blending a mix of green and nude metallic and matte particles to create an innovative camouflage effect for the nails.
ALEXA SEQUINS IN BLACK AND GOLD – fine matte black particles provide the perfect backdrop for the bold gold metallic glitters, giving the effect of an amazing sequin dress.

The Alexa Chung Nails inc Collection will be on counters from August 2014, priced at £15 per shade.

In addition to the fabric-inspired collection, Nails Inc. is launching a range of base coats named Nailkale. Nails Inc Nailkale is formulated with the leafy green and it blends fortifying agents and vitamins A, C, and E.