Yvette Snowden, a founder of the Ewe Snow nail brand, is a brand new face in the beauty industry. This young and ambitious 26-year-old lady has recently launched a nail polish and beauty brand that have soon become one of the most popular in the United Kingdom. To common sense, it seems almost impossible for a luxury nail polish brand to flourish in the middle of the crisis-stricken Europe, but Yvette Snowden somehow managed to pull it off. So, what is a secret behind her success?

In the words of the young entrepreneur, it is all about simplicity, tradition, and, what she calls “tongue in cheek attitude.” Ewe Snow Nail Polishes are not focused on nail innovations and crazy new trends, but rather on classic, high-quality mani with vivid pigments and popping colors. The shades are highly pigmented and they are meant to last long and improve the overall health of the nail. In addition, Yvette is designing her products for conscious customers who really do care about the ingredients in beauty products. Ewe Snow Nail Polishes are free from any toxins and hazardous materials, such as formaldehyde and DBP (dibutyl phthalate). Instead, the formulas are based on nourishing ingredients - ginkgo biloba, argan oil and vitamin E. Yvette wanted to create a truly British brand, so all her products are produced in England and cruelty-free.

The best selling shade is a true red named Poppy, but Yvette says that her nude shades are also on a high demand. A couple of days ago, she launched an exclusive green shade named Fenwich Bond Street, which is sold exclusively at department store Fenwich on New Bond Street in London. The Eve Snow collection comprises of 28 stock keeping units and it is sold online at Cult Beauty, Space NK and Quintessentially Gifts, and from November at Net-a-porter.com.Yvete has announced that her brand will soon be launching a gel topcoat and a matte topcoat, and that it will be expanding into pedicure and nail treatments and accessories. What she’s most excited about is the upcoming expansion into the lip color segment. Among her satisfied customers are the celebrity pop stars Rita Ora and Rihanna, but if you also had a chance to test these out, please share your thoughts! 

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